Why not break through the clutter and engage your customers with the irresistible challenge of trying the product first hand? That’s exactly what Purple has done seamlessly with their recent “do it yourself” advertising campaign. Make yourself known to future brand advocates through authentic connections and you’ll spark conversation straight from the source that counts most – the audience. Give them a voice and something to talk about. Invite the customer into the conversation. The level of disruptiveness within an advertising campaign is directly proportional to the amount of response and engagement. User-generated content is one of the most cost-efficient ways to advertise and appeal to a variety of audiences in a timely manner. It requires a stellar product and strategy that causes a customer to want to become a part of the content and contribute to the conversation. Creating customer involvement with a product or service is not an easy task. In a cluttered and noisy digital environment, it is important to craft messaging and campaigns that authentically engage the customer. Meet Purple Mattress, a company specializing in the perfect mattress, that broke through the noise by leveraging user-generated content in an advertising campaign that challenged the category norms with an unconventional experiment. Did you know that the average person is exposed to anywhere from 3,000 to 5,000 advertising campaign messages per day? With easy monthly payments and no hidden fees, you can be sleeping on a Purple for less than the cost of a cup of coffee a day! To qualify, simply select “Affirm Monthly Payments” at checkout.Here at Agency Creative, we often recognize and draw inspiration from admirable advertising campaigns that go against the grain. Purple also offers Affirm Financing options for as low as 0% APR. And if you are unsatisfied for any reason, we’ll come pick up your mattress and give you a refund. This gives you plenty of time to fall in love with your Purple and experience restful sleep, night after night.
#WHO PLAYS THE PURPLE MATTRESS GOLDILOCKS TRIAL#
That’s why Purple offers a 100-night risk-free trial for every mattress. But for many people, testing a mattress for 5-10 minutes is not enough time.
Shoppers would lay on a demo mattress for a few minutes, make a decision, and hope for the best. The choice is yours! Back in the day, the only way to properly test a mattress was to visit a store in person. Some people enjoy visiting a showroom and talking with a salesman, while others prefer the convenience and privacy of mattress shopping online. You can purchase a Purple mattress online or by visiting one of our mattress stores. Where is the best place to buy a mattress?.Here are a few guiding questions to consider before purchasing a new mattress: The mattress industry has changed quite a bit in the past few years, and it’s easy to be confused by all the different options. If you’re like most people, you have lots of questions about buying a new mattress. For a luxurious, restful sleep, you need a high-quality and supportive mattress from a brand you can trust. Purple can help you get a good night’s sleep so you wake up each day feeling invigorated and refreshed. Don’t toss and turn all night searching for just the right position. We spend about 30% of our life in bed – that’s a lot! Life’s too short to be sleeping on a worn-out mattress that feels uncomfortable and perhaps even causes back pain. By contrast, the ultra-durable Purple GelFlex Grid cradles your hips and shoulders while giving you the support your body needs and the comfort you crave. Adjustable air mattresses make you choose between hard bed problems and soft bed problems, leaving you with a sore back or stiff joints.
Traditional spring mattresses don’t relieve pressure and cause a great deal of motion transfer, not to mention the squeaking. Latex foam tends to break down quickly, leaving you in a pit of high-priced despair. Here’s what we've found: Memory foam doesn't consistently give you the support you need throughout the night and generally sleeps hot. In that time, Purple engineers have researched the different mattress materials to know what pairs best with our life-changing technology. Specially engineered for perfectly balanced comfort and support, Purple’s patented GelFlex technology has been used and tested rigorously within medical and consumer applications for over 20 years.
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